BizTech Law Blog

What’s in a Name? Protecting Your Business’s Name from a Look-Alike

Due to the depth of information this article provides, the full article is linked below and is also featured under 'Publications' on this site.

As the old phrase goes: what’s in a name? For any business, a name is a brand. A name is tied to a reputation, a marketing strategy, and a presence within an industry. We have all laughed at off-brand products in grocery store aisles: Mountain Mist masquerading as Mountain Dew, Mr. Pibb stepping in for Dr. Pepper, or Cinnamon Crunch Squares replacing Cinnamon Toast Crunch. Other times, similar names represent companies in unrelated industries: Domino Sugar vs. Domino’s Pizza or Delta Airlines vs. Delta Faucets. But when does a company’s name cross the line into violating another company’s rights?

See the full article here.

Categories: Intellectual Property, Trademarks

Posted by: Andrew C. Vredenburg, Jim W. Scales (Summer Associate)

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