Showing 19 posts in Social Media.
#Sponsored: What Social Media Influencers Need to Know to Remain Compliant with the FTC
Influencer marketing on social media is a very big business. Here’s how it works: brands team up with individuals with large and engaged followings on social media platforms such as YouTube, Facebook and Instagram (i.e., “influencers”), and pay them to promote their products. Read More ›
Categories: Digital Assets, News, Regulations, Social Media
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Two Stars?! What can my Business do in Response to Negative Reviews?
Businesses are understandably concerned about negative reviews posted on popular websites such as Yelp, Facebook, and TripAdvisor. Read More ›
Categories: Did you Know?, Digital Assets, News, Social Media
7 Social Media Principles to Live By
How do you get the most out of your social media content? Attorney John Mashni will discuss seven social media principles to live by in his presentation for the State Bar of Michigan Paralegal Section titled "The Marketing Lifestyle." The seven principles include: Read More ›
Categories: Social Media
U.S. Supreme Court Addresses Criminal Liability For Facebook Threats
Last month, the U.S. Supreme Court ruled that the federal law that prohibits sending threats over the internet requires some level of intention by the sender. The ruling leaves some issues open but is significant for those who engage in hyperbole online. Read More ›
Categories: Social Media
Free Speech on Social Media: FTC Updates its Guidance on Social Media Endorsements
Social media is a great tool for companies to build their brands. Many have moved from nearly invisible to viral superstar status, thanks to a well-timed Tweet, Facebook post or clever YouTube video. But with this power comes risks.
One tried and true marketing tactic - both in social and traditional media - is leveraging the power of endorsements. If others are happily using or consuming a product it must be worthwhile, right? While the law and regulatory framework regarding social media promotion is still evolving, social media endorsement is an area that has recently received additional scrutiny from government regulators. Read More ›
Categories: Social Media
FAA’s Takedown Orders Don’t Fly: Do You Need to Take Down Your Drone Videos?
Unmanned aircraft systems - drones - are become increasingly popular and less expensive. From drone pilot hobbyists to online retailers, recreational and business use of drone technology is likely to increase over the coming years. The Federal Aviation Administration (FAA) has taken notice. Read More ›
Categories: Social Media
Protect Your Business From Competitive Intelligence
The term "competitive intelligence" is the process of legally gathering information about one's competitors to gain a strategic advantage in the marketplace. Large corporations will have strategic intelligence experts as a part of their marketing department. These experts specialize in discovering promotional activities, sales figures, and other information about the company's competitors. Ideally, strong competitive intelligence enables a company to predict the strategy of a competitor and adapt with a strategy of its own that will result in an advantage in the marketplace.
The good news is that small and medium-sized businesses are not usually the targets of professional competitive intelligence experts. However, a business owner would be wise to protect itself from amateur intelligence gathering by its competitors. Competitive intelligence gathering begins by identifying the strategy of your own business and how your competitor's strategy will interfere. Then the intelligence gathering begins. Read More ›
Categories: Privacy, Social Media
Do You Need a Social Media Policy?
Chris Holman interviews attorney John Mashni on the Michigan Business Network discussing social media policies. Listen to the podcast here.
Categories: Social Media
Can Social Media Cost You $5 Million?
I know you've probably heard this before, but it's worth repeating: be careful what you post on social media.
It may be used against you. For one NFL player, it cost $5 million.
New Orleans Saints football player Jimmy Graham was recently in a contract dispute with the Saints over whether he should be designated as a "Tight End" or a "Wide Receiver." While the distinction may seem trivial, it had huge repercussions in terms of salary. Read More ›
Categories: Social Media
Cincinnati Who-Dey Ruling is Big Deal for Internet Commerce: Website immune from Ex-Bengals Cheerleader’s Defamation Lawsuit
The gossip website, thedirty.com, is immune from liability for online posts about an ex-Bengals Cheerleader’s sexual promiscuity and acquiring a sexually transmitted disease. In a closely followed decision from a case that has generated considerable media coverage because of its potential to chill online speech and hold internet websites such as Facebook, Twitter and newspaper sites liable, which allow third party users to post content, was reversed. The U.S. Court of Appeals for the Sixth Circuit recently overturned a jury verdict of $338,000 against gossip website thedirty.com and its owner Nik Richie. Sarah Jones v. Dirty World Entertainment Recordings LLC arose after Sarah Jones, a former Cincinnati Bengals cheerleader and teacher who was subsequently convicted of having sex with a high school student, sued the website after it posted unflattering information about her sexual promiscuity with football team players, she demanded the posts be removed, and the website refused. She filed state law tort claims for defamation and privacy torts and won at trial. The defendants appealed. Read More ›
Categories: Privacy, Social Media
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